The programme is designed to be completed over a focused duration of 8 months.
#1 Certificate Program
Chief Revenue Officer (CRO) Programme by IIM Kozhikode
Fees, Eligibility, Duration & Career Scope
- Type: Certificate
- Duration: 8 Months
- Eligibility: Degree/Diploma/8+ years experience
- Admission Deadline: 28-Feb-2026
- Location: Kozhikode, Kerala
Admission Open
Academic Experts will assist you!
Programme Highlights IIM Kozhikode
Designed for Revenue Leaders
This programme is specially crafted for senior professionals who aim to lead revenue growth, pricing strategy, and business expansion at an organizational level.
Strategic Revenue-Focused Curriculum
Learn how to align sales, marketing, finance, and customer success to build a sustainable and scalable revenue engine.
Industry-Relevant Learning Approach
The curriculum focuses on real-world business challenges, ensuring practical learning that can be applied immediately at the workplace.
Executive-Friendly Learning Format
Structured to suit working professionals, allowing seamless learning alongside career commitments.
Career Advancement & Networking
Strengthen leadership readiness for CRO and senior growth roles while learning with experienced peers.
- 3 Years Program Duration
- Globally Recognized Top-Ranked Online DBA Program
- No entrance exam Like GRE/GMAT/TOEFL
- WES Accredited
-
Ranked 3rd
as per NIRF India Rankings 2025 -
Highly experienced professors
Faculty from IIM Kozhikode -
CRO Programme
senior leadership programme -
120 hours
of structured learning
IIM Kozhikode
Accreditated by INI
IITs are established by an Act of Parliament, making them Institutes of National Importance.
NIRF Ranked at 5th
Consistently ranks high in India's National Institutional Ranking Framework (NIRF).
QS University Rankings
Rushford is a member of the Accreditation Council for Business Schools & Programs.
NBA Accreditated
IIT programs are considered Tier-I institutions accredited by the National Board of Accreditation (NBA).
Detailed Curriculum
What You Will Learn in Chief Revenue Officer (CRO) Programme by IIM Kozhikode
Foundations of Growth and Revenue Leadership
Foundations of Growth and Revenue Leadership
Module 1
Topics Cover
- Evolving Business Environment & CRO/CGO’s Role
- Business & Revenue Model Innovation
- Growth Mindset and Organisational Growth Philosophy
Market Strategy & Growth Design
Market Strategy & Growth Design
Module 2
Topics Cover
- Market Mapping, Sizing & Growth Opportunity Identification
- Designing 3–5 Year Growth & Revenue Strategy
- New Market Entry & Competitive Advantage
- Strategic Pricing
Marketing Excellence for Revenue Growth
Marketing Excellence for Revenue Growth
Module 3
Topics Cover
- STP for Revenue Optimisation
- Product and Brand Strategy
- Pricing and Monetisation
Financial Acumen for CROs
Financial Acumen for CROs
Module 4
Topics Cover
- P&L, Cash Flow, Gross Margin Mastery
- Financial Modelling for Growth Investments
- Investment Prioritisation and Growth Capital Allocation
Growth Marketing
Growth Marketing
Module 5
Topics Cover
- Design Thinking and Growth Management
- Value Proposition Strategy
- Customer Journey Orchestration
- Content Strategy
- Business Experimentation
- Performance Marketing
Go-To-Market Strategy
Go-To-Market Strategy
Module 6
Topics Cover
- GTM Architecture for B2B and B2C
- Omni Channels and Last Mile Distribution
- Scaling, Optimisation and Metrics
Sales Leadership
Sales Leadership
Module 7
Topics Cover
- Strategic Selling
- Pipeline Design and Execution
- Strategic Account Growth
- Creating Workforce Retention Strategies
- Incentives & Field Performance
RevOps
RevOps
Module 8
Topics Cover
- Process Optimisation across customer journey
- Tech and Data Governance
- Integrating Cross Functions
- Revenue Risk Integrity
Data-based Growth and Revenue Analytics
Data-based Growth and Revenue Analytics
Module 9
Topics covered
- Customer Analytics (RFM, CLV, Journey Analytics)
- Revenue & Sales Analytics (Forecast models, Pricing and revenue leakage models, territory and Quota Analytics)
- Growth and Demand Analytics (Attribution model, Funnel Analytics, Cohort Analysis, Viral Coefficient Analytics, Channel Performance Analytics)
- Predictive Analytics (NLP, Revenue scoring, and deal prioritization models)
Digital Transformation & Growth Systems
Digital Transformation & Growth Systems
Module 10
Topics covered
- Customer Relationship Management
- Digital Transformation Roadmap
- Platform Business, Ecosystem Mapping and Co-Creation Outcomes
AI and Gen AI in Marketing and Sales
AI and Gen AI in Marketing and Sales
Module 11
Topics covered
- AI-assisted Revenue Decision System – Copilots
- AI for Customer Success
- Agentic AI – Building agents for marketing use cases
Change and Growth Culture
Change and Growth Culture
Module 12
Topics covered
- Leading Teams
- Storytelling
- Board Influence and Communications
- Crisis Management (1.5) – Surya Prakash Pati
- Growth and Performance Culture
Capstone Project
Build Your Enterprise Growth Blueprint
- Learners work on a hands-on capstone project to develop an Enterprise Growth Blueprint aligned to their organisation or a real business context.
- The capstone integrates strategy, revenue design, GTM, pricing, and execution planning, enabling participants to translate learning into practical, board-ready outcomes.
What You Will Build with the Chief Revenue Officer (CRO) Programme by IIM Kozhikode
End-to-End Revenue Leadership Capability
You build the ability to own and manage the complete revenue lifecycle—from strategy and pricing to go-to-market execution and performance tracking.
Data-Driven Revenue Intelligence
You gain the capability to use analytics, forecasting, and metrics to improve revenue predictability and business outcomes.
Strategic Revenue Growth Mindset
You develop a growth-oriented approach that helps you identify new revenue opportunities, optimize existing streams, and drive sustainable business expansion.
Strong Revenue Operations Framework
You develop structured processes for revenue operations that improve efficiency, transparency, and execution across teams.
Cross-Functional Decision-Making Skills
You learn how to align sales, marketing, finance, and customer success teams to make unified, data-backed revenue decisions.
Leadership Presence for C-Suite Roles
Executive leadership skills required to influence stakeholders, lead high-performing teams, and transition into CRO or CGO roles.
IIM Kozhikode CRO Programme: Eligibility & Duration
Eligibility Criteria
- Bachelor’s, master’s, or diploma qualification is required
- Minimum of 8 years of relevant work experience
- Designed for experienced professionals and leaders
Duration
IIM Kozhikode
CRO Programme Fee
Limited Time Offer
Payable Fee: INR 4,72,000/*
No taxes applicable.
EMI starts
INR 59,000/month
* Block your seat now with only INR 10,000/-
About IIM Kozhikode
Your learning journey concludes on campus at IIM Kozhikode.
- Institution of National Importance
IIM Kozhikode is one of India’s premier management institutions, known for its academic excellence, research-driven learning, and global outlook.
- Strong Legacy in Management Education
Established with a vision to develop future-ready leaders, the institute has consistently delivered high-quality management and executive education programs.
- Renowned Faculty & Academic Rigor
The institute is supported by experienced faculty members who combine academic depth with real-world industry insights.
- Focus on Leadership & Innovation
IIM Kozhikode emphasizes ethical leadership, strategic thinking, and innovation to prepare professionals for complex business environments.
- Global Recognition & Industry Connect
With strong industry engagement and international collaborations, IIM Kozhikode offers learners exposure to global best practices and evolving business trends.
IIM Kozhikode CRO Programme Certificate
Assessment Methodology
Receive the same world-class education and global recognition as on-campus doctorates without the need to relocate.
Evaluation Weightage
20% – Capstone Project | 80% – Course-Level Graded Assessments
Certification Criteria
Participants who secure at least 50% overall score and maintain a minimum of 75% attendance in live sessions will be awarded a Certificate of Successful Completion by IIM Kozhikode.
Enroll in 4 small steps, Then take a giant leap.
STEP 1
Submit Your Application
STEP 2
Get Shortlisted
STEP 3
Receive Your Offer
STEP 4
Block Your Seat
Submit Your Application
Fill out and submit your application form.
📝
STEP 1
Get Shortlisted
Your profile will be reviewed and shortlisted.
🔍
STEP 2
Receive Your Offer
Get your official offer letter.
📩
STEP 3
Block Your Seat
Confirm your seat and begin your journey.
✅
STEP 4
Frequently Asked Questions
The programme is ideal for senior professionals, business heads, and revenue leaders responsible for driving growth, pricing, and go-to-market strategies.
The programme is designed to be completed over a structured duration of 8 months, making it suitable for working professionals.
Yes, the learning format is executive-friendly and allows professionals to upskill without interrupting their ongoing careers.
Participants receive a Certificate of Successful Completion from IIM Kozhikode upon meeting the assessment and attendance requirements.
The program helps build expertise in revenue strategy, go-to-market execution, analytics, leadership, and revenue operations.
Assessment is based on continuous evaluations, including graded assessments and a capstone project focused on practical application.
Yes, the programme is designed to strengthen readiness for senior revenue leadership roles such as CRO, CGO, and growth-focused executive positions.
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