#1 Certificate Program
Advanced AI Performance Marketing Certificate (MICA)
Live Classes by MICA, a Leading Institute for Marketing, Communication, and Management Education in India
- Type: Certificate
- Duration: 3 Months
- Eligibility: Graduation (10+2+3)
- Admission Deadline: Feb 10, 2026
- Location: Ahmedabad, Gujarat
Admission Open
Academic Experts will assist you!
About MICA Institute
MICA is a premier Indian institute known for its expertise in strategic marketing, communications, and digital business education. Established in 1991, the institute focuses on combining management knowledge with creativity, analytics, and technology to meet modern industry needs. With an industry-aligned curriculum and strong academic leadership, MICA helps learners build practical skills, strategic thinking, and career-ready capabilities for today’s competitive business environment.
Premier Marketing & Communication Institute
Known for excellence in strategic marketing, branding, and digital business education.
Industry-Aligned Learning
Curriculum designed to match real-world business and marketing requirements.
Focus on Digital & AI-Led Skills
Emphasis on data-driven marketing, analytics, and modern performance strategies.
- 3 Years Program Duration
- Globally Recognized Top-Ranked Online DBA Program
- No entrance exam Like GRE/GMAT/TOEFL
- WES Accredited
-
100% Online Class
Live, interactive faculty-led sessions -
13 LPA
Avg. Salary -
60+
Live Learning Hours -
MICA Certification
Certificate awarded on successful program
Accreditation & Collaboration
MICA
Accreditated by AICTE
Approves MICA's programs, ensuring quality standards.
NIRF Ranked at 5th
Consistently ranks among the top management institutes in India
Recognized by AIU
Recognizes MICA, granting equivalence to its degrees.
NBA Accreditated
Accredits MICA's flagship Post Graduate Diploma in Management Communications and other programs.
The Curriculum Performance Marketing Course Curriculum
3 Months · 60+ Hours Live
Module 1
Building a Foundation
Learn to think like a performance marketer
1.1 Developing Customer Intelligence
Identify ICPs and jobs-to-be-done, map pain/gain grids, tear down competitors and use AI persona research to turn insights into offers that convert.
1.2AI-Powered Creatives & Conversion Pages
Use proven hook models (AIDA, PAS, BAB), swipe research, and AI to generate ad copy variants and ship landing pages designed to convert on mobile.
Module 2
Running Real Campaigns
Practical Digital Marketing Campaigns
2.1 Hands-On Campaign Execution
Launch, manage, and optimise real campaigns across Meta, Google, e-commerce, and digital platforms.
2.2Meta Ads & WhatsApp Marketing
Build high-converting ad structures, audience funnels, and lead-closing workflows using automation.
2.3Google Ads & Performance Max
Drive high-intent traffic with Search, Shopping, Smart Bidding, and Performance Max strategies.
2.4YouTube Performance Marketing
Run video-led campaigns, retarget users, and optimize budgets using AI-driven automation.
Module 2
Running Real Campaigns
Practical Digital Marketing Campaigns
2.5E-commerce & Influencer Performance
Execute marketplace, quick-commerce, and trackable influencer campaigns for measurable growth.
2.6Programmatic, OTT & Paid Social (PEFT)
Plan multi-channel strategies using LinkedIn, programmatic advertising, and OTT basics.
Module 3
Optimize and Scale Campaigns Strategically
Fix, scale and present like a performance strategist
3.1Conversion Optimisation
Identify and fix creative, audience, and funnel gaps using data-driven analysis and AI insights.
3.2Attribution & Performance Dashboards
Set up first-party tracking, understand ROAS, and build GA4 dashboards for smarter decisions.
3.3Scaling & Unit Economics
Scale campaigns efficiently while managing CAC, LTV, ROAS, and overall profitability.
What You Will Build
This program helps learners move beyond theory and build real, job-ready performance marketing capabilities. By the end of the program, participants develop a strategic, data-driven mindset to plan, execute, and scale high-impact marketing campaigns.
Performance-Ready Campaign Skills
Ability to launch, optimise, and manage campaigns across major digital platforms.
Strategic Marketing Leadership Mindset
Confidence to present insights, justify decisions, and think like a performance strategist
AI-Driven Decision Frameworks
Skills to use data, automation, and AI insights for smarter marketing decisions.
Scalable Growth Strategies
Production API serving your model. Containerized, monitored, ready for real traffic.
Conversion-Focused Marketing Systems
Understanding of funnels, creatives, and user journeys that drive measurable results.
Strong Attribution & Analytics Thinking
Capability to track performance, interpret metrics, and connect marketing to business outcomes.
AI-Driven Performance Marketing from MICA Eligibility & Duration
Eligibility Criteria
- Open to graduates from any discipline
- Suitable for working professionals, marketers, entrepreneurs, and fresh graduates
- No mandatory entrance exam required
- Basic understanding of marketing or digital platforms is helpful but not compulsory
Duration
A 3-month structured online program designed for focused, practical learning alongside professional commitments.
Career Support Services
Career services powered by MICA
Role-specific
career coaching
Résumé curation
LinkedIn optimi
Just-in-time mock
interviews
Job portal access
Interview Prep
and personal
branding content
MICA
Performance Marketing Course Fee
Limited Time Offer
Payable Fee: INR 75,000/*
No taxes applicable.
EMI starts
INR 6,000/month
Earn MICA Recognized Professional Certification
Recognized Academic Value
Certification issued by MICA adds strong academic and professional credibility.
Industry-Relevant Skill Validation
Confirms practical expertise in AI-driven performance marketing.
Practical, Job-Ready Learning
Demonstrates hands-on capability beyond theoretical knowledge.
Enroll in 4 small steps, Then take a giant leap.
Submit Your Application
Get Shortlisted
Receive Your Offer
Block Your Seat
Submit Your Application
Fill out and submit your application form.
Get Shortlisted
Your profile will be reviewed and shortlisted.
Receive Your Offer
Get your official offer letter.
Block Your Seat
Confirm your seat and begin your journey.
Frequently Asked Questions
The Advanced Certificate in AI-Driven Performance Marketing is a short-term professional program that focuses on performance marketing, data-driven decision-making, and AI-led optimization techniques. It is designed to help learners build practical, industry-relevant marketing skills.
This program is ideal for working professionals, digital marketers, entrepreneurs, business owners, and graduates who want to upgrade their skills in performance marketing and AI-based growth strategies. Prior marketing experience is helpful but not mandatory.
The program has a 3-month structured duration, designed to balance in-depth learning with professional and personal commitments through an online format.
Yes, the certification helps validate practical performance marketing and AI-driven skills, supporting career advancement, role transitions, and professional credibility in the digital marketing domain.
The program is delivered in a fully online format with live sessions, applied learning, and guided practice, allowing learners to gain real-world insights without disrupting their work schedule.
No prior technical or AI background is required. The program is structured to gradually introduce AI concepts in a practical and easy-to-understand manner for marketing professionals.
Yes, the program focuses on applied learning, allowing participants to work on real-world marketing scenarios, campaign optimisation exercises, and data-driven decision-making frameworks.
The flexible online format allows working professionals to upgrade their skills without career disruption, helping them apply performance marketing strategies directly to their current roles.
Ready to Transform Your Career?
Join thousands of students already enrolled in this program.Start your journey towards a degree today!