Online DBA in Marketing Course Syllabus/Subjects
The Online DBA in Marketing syllabus is structured across 2 years or 4 semesters, allowing learners to build their knowledge progressively. In the first year, the curriculum focuses on core areas of business management, research methodology, marketing management, consumer behaviour, and strategic decision-making. The second year emphasizes advanced marketing concepts such as digital marketing, marketing analytics, brand management, customer insights, market research, and applied marketing research, helping professionals develop specialized expertise for senior marketing, brand leadership, consulting, and strategic decision-making roles.
Syllabus/Curriculum
Core Business Management
- Leadership and Management Skills
- Global Business Landscape
- Economics for Managers
- Financial Accounting and Reporting
- Advanced Leadership Concepts
- Corporate Strategy and Integration
Marketing Specialization
- Strategic Marketing
- Pricing Models and Tactics
- International Branding Strategies
- Customer Psychology and Behavior
- Sales and Representation
- Market Analysis Techniques
Academic Research Track
- Fundamentals of Academic Research
- Statistical Methods for Business
- Planning Quantitative Research Methods
- Conducting Literature Reviews
- Planning Qualitative Research Methods
- Overall Research Structuring
Subjects/Syllabus FAQs
An Online DBA in marketing is divided into three key learning areas: Core Business Management, Marketing Specialization, and an Academic Research Track. This framework equips leaders with broad managerial expertise, advanced promotional and branding acumen, and rigorous doctoral research capabilities.
The marketing track of an Online DBA in marketing covers tactical and strategic dimensions of modern commerce. Core subjects comprise Strategic Marketing, Pricing Models and Tactics, International Branding Strategies, Customer Psychology and Behavior, Sales and Representation, and Market Analysis Techniques.
An Online DBA Course features a dedicated Academic Research Track to prepare candidates for doctoral-level inquiry. It encompasses Fundamentals of Academic Research, Statistical Methods for Business, Conducting Literature Reviews, Overall Research Structuring, and designing both Quantitative and Qualitative Research Methods.
The coursework integrates a global viewpoint through dedicated modules such as Global Business Landscape in the management core and International Branding Strategies in the marketing specialization. These subjects prepare executives in an Online DBA Program to scale organizations across cross-border markets.
Yes, an Online DBA Course provides balanced training in both empirical paradigms. Students learn Statistical Methods for Business alongside specific coursework in Planning Quantitative Research Methods and Planning Qualitative Research Methods to tackle complex business problems.
Even with a marketing focus, an Online DBA in marketing grounds strategic decisions in commercial realities. The syllabus covers Economics for Managers and Financial Accounting and Reporting, ensuring candidates can evaluate financial statements, analyze market structures, and justify campaign investments.
By pairing subjects like Corporate Strategy and Integration and Advanced Leadership Concepts with applied research and strategic marketing, an Online DBA in marketing prepares graduates for Chief Marketing Officer (CMO), strategy director, and executive leadership positions.